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Do “Pantone” colours really matter in the floral industry?

By June 19, 2018Uncategorized

Short answer is YES! Dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Just like every year before it, this colour will be popular for the whole year. Every season usually sparks a particular colour pallet to match the weather but the “colour of the year” usually transcends seasonal changes and is in-style throughout.

Every December, Pantone releases the colour for the following year along with a meaning or explanation. The floral industry along with many other industries look to this colour as an indication as to what will be fashionable the following year.

We are now in June and Ultra Violet flowers are still seen in lots of floral arrangements, bouquets for weddings and in decorations at events. This is expected to continue for the rest of the year. Certain types of flowers might be seasonal but you can always find something flowering in the deep purple tone of Ultra Violet. Mixing Ultra Violet flowers with all the different shades of purple is a dreamy combination.